\u00dcr\u00fcn ambalaj\u0131n\u0131z\u0131 \u00f6n plana \u00e7\u0131karmak i\u00e7in yap\u0131lmas\u0131 gereken ilk ad\u0131m hedef kitlenizi ger\u00e7ekten iyi anlamakt\u0131r. \u00d6rnek vermek gerekirse sizin satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn \u00e7ocuklara y\u00f6nelik bir \u00fcr\u00fcnse fakat bu \u00fcr\u00fcn i\u00e7in yapt\u0131\u011f\u0131n\u0131z ambalaj \u00e7ok \u015f\u0131k, koyu renkli vb. ise emin olun ki \u00fcr\u00fcn\u00fcn\u00fcz hedef kitlenizi \u00e7ekmeyecektir. Bu y\u00fczden\u00a0 ilk ad\u0131m olarak hedef kitlenizi analiz edip ambalaj tasar\u0131m\u0131 yap\u0131l\u0131rken hep hedef kitle odakl\u0131 tasar\u0131mlar yapmal\u0131s\u0131n\u0131z.<\/p>\n
Ayr\u0131ca rakiplerinizin ambalajlar\u0131n\u0131 inceleyip, onlar neler yap\u0131yor bakabilirsiniz. Bu size bir\u00e7ok ipucu verecektir. \u00d6ncelikle bu, pazarda ambalajla ilgili genel e\u011filimin ne oldu\u011funu, m\u00fc\u015fterilerin neler bekledi\u011fini anlaman\u0131za yard\u0131mc\u0131 olur. Ayr\u0131ca rakiplerinizin neler yapmad\u0131\u011f\u0131n\u0131 da g\u00f6rebilirsiniz ki bu \u00e7ok \u00f6nemli bir bilgidir.<\/p>\n
2-\u00a0<\/strong>Ambalaj\u0131n \u00fcr\u00fcn\u00fcn\u00fczle uyumlu oldu\u011fundan emin olun<\/p>\n Ambalaj\u0131n\u0131z, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc net bir \u015fekilde yans\u0131tmal\u0131d\u0131r. E\u011fer yans\u0131tmazsa m\u00fc\u015fterilerde yanl\u0131\u015f izlenim uyand\u0131rabilir. Mesela \u00e7ok \u015f\u0131k ve kaliteli bir parf\u00fcm \u00fcretti\u011finizi d\u00fc\u015f\u00fcnelim. E\u011fer siz bu parf\u00fcm kutusuna esprili, komik mesajl\u0131 bir ambalaj \u00fcretirseniz, m\u00fc\u015fterileriniz beklentileri kar\u015f\u0131lanmad\u0131\u011f\u0131 i\u00e7in hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frayacaklard\u0131r. Bu y\u00fczden her zaman \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn, ambalaj\u0131n\u0131z ile uyumlu oldu\u011fundan emin olun.<\/p>\n 3-\u00a0<\/strong>Do\u011fru renkleri se\u00e7in<\/p>\n Renklerin, insanlar\u0131n al\u0131m karar\u0131n\u0131 etkiledi\u011fi uzun y\u0131llard\u0131r ara\u015ft\u0131r\u0131lan ve her seferinde kan\u0131tlanan bir durumdur. Bu ara\u015ft\u0131rmalara g\u00f6re her renk her bireyi farkl\u0131 etkileyebilmekte ve farkl\u0131 davran\u0131\u015flara y\u00f6neltebilmektedir.<\/p>\n Cesur ve hi\u00e7 al\u0131\u015f\u0131k olmad\u0131\u011f\u0131n\u0131z renk se\u00e7imleri, rafta m\u00fc\u015fterilerin ilgisini \u00e7ekebilir. Fakat rakipleriniz daha \u00f6nceden bu renkleri kulland\u0131ysa o zaman sizin daha d\u00fcz ve minimalist tasar\u0131mlarla \u00fcr\u00fcn ambalaj\u0131n\u0131z\u0131 farkl\u0131la\u015ft\u0131rman\u0131z gerekti\u011fi fikrini ortaya \u00e7\u0131karabilir. Fakat burada \u00f6nemli olan genel e\u011filimden \u00e7ok farkl\u0131 bir ambalaj tasarlamaman\u0131z \u00e7\u00fcnk\u00fc bu durumda m\u00fc\u015fterilerin kafas\u0131 kar\u0131\u015fabilir.<\/p>\n 4-\u00a0<\/strong>Y\u00fcksek kaliteli materyaller kullan\u0131n ve do\u011fru \u00f6l\u00e7\u00fcy\u00fc se\u00e7in<\/p>\n M\u00fc\u015fterileriniz, ambalajla ilgili sizden \u00fcr\u00fcn\u00fcn korunmas\u0131n\u0131 ve ta\u015f\u0131n\u0131rken rahat ta\u015f\u0131nmas\u0131n\u0131 talep eder. Ambalaj\u0131n\u0131z\u0131 tasarlarken, \u00fcr\u00fcn\u00fcn\u00fcze tam olarak uyan bir tasar\u0131m haz\u0131rlamal\u0131 ve ayn\u0131 zamanda ambalaj\u0131n rafta \u00e7ok yer kaplamamas\u0131na dikkat etmelisiniz.<\/p>\n Ayr\u0131ca ambalaj tasar\u0131m\u0131n\u0131z ne kadar m\u00fckemmel olursa olsun, e\u011fer d\u00fc\u015f\u00fck kaliteli malzemeler kullan\u0131yorsan\u0131z bu m\u00fc\u015fterilerinize yanl\u0131\u015f mesaj verecektir. Mesela ambalaj\u0131n\u0131zda d\u00fc\u015f\u00fck kaliteli bir ka\u011f\u0131t kullan\u0131rsan\u0131z, m\u00fc\u015fteriniz muhtemelen ambalaj\u0131 almadan geri rafa koyacakt\u0131r. D\u00fc\u015f\u00fck kaliteli malzemeler her zaman m\u00fc\u015fteriye ucuz \u00fcr\u00fcn mesaj\u0131 verirler ki bu do\u011fru bir mesaj de\u011fildir.<\/p>\n 5-\u00a0<\/strong>S\u0131k\u0131c\u0131 olmay\u0131n. De\u011fi\u015fiklikler yap\u0131n<\/p>\n Ambalajlar\u0131n\u0131z aradan zaman ge\u00e7tik\u00e7e eski g\u00f6r\u00fcnmeye ve s\u0131radanla\u015fmaya ba\u015flayabilir. Ufak tasar\u0131m de\u011fi\u015fiklikleriyle, ambalaj\u0131n\u0131z\u0131 kolayca yenileyip daha g\u00fczel ve daha fonksiyonel hale getirebilirsiniz. Arada yapaca\u011f\u0131n\u0131z bu ufak de\u011fi\u015fiklikler, m\u00fc\u015fteriler i\u00e7inde g\u00fczel bir detay olarak alg\u0131lan\u0131r.<\/p>\n Ambalajlar\u0131n\u0131za mesajlar ekleyebilirsiniz. Mesajlar\u0131n\u0131z net ve anla\u015f\u0131labilir olmal\u0131d\u0131r. Mesela \u00fcr\u00fcn\u00fcn\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00fcz\u00fcn hikayesini anlatabilir ve bu \u015fekilde m\u00fc\u015fterinizle daha \u015feffaf ve g\u00fcvene dayal\u0131 direkt bir ileti\u015fim kurabilirsiniz.<\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Sat\u0131\u015f yapman\u0131n her ge\u00e7en g\u00fcn zorla\u015ft\u0131\u011f\u0131 bu g\u00fcnlerde, m\u00fc\u015fterilerin ilgisini \u00e7ekmek i\u00e7in yap\u0131labilecek en faydal\u0131 hareket, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc raflarda \u00f6ne \u00e7\u0131karmak olmal\u0131d\u0131r. Bu hareket ger\u00e7ekten \u00f6zel ve m\u00fc\u015fterinin dikkatini \u00e7ekecek bir \u015fey olmal\u0131d\u0131r. Bu postumuzda sizlere \u00fcr\u00fcn\u00fcn\u00fcz\u00fc, ambalaj\u0131yla \u00f6n plana \u00e7\u0131karmak i\u00e7in yap\u0131lmas\u0131 gereken 5 \u00f6nemli t\u00fcyo verece\u011fiz. 1-\u00a0Hedef kitlenizi anlay\u0131n ve rakiplerinizi ara\u015ft\u0131r\u0131n \u00dcr\u00fcn … Continue reading Ambalaj\u0131n\u0131z\u0131 \u00d6n Plana \u00c7\u0131karman\u0131n 5 Yolu<\/span><\/a><\/p>\n","protected":false},"author":2049,"featured_media":1545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,22],"tags":[162,141,163,164,126,165],"class_list":["post-1549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-haberler","category-halaman-blog","tag-colors-tr","tag-customer-satisfaction-tr","tag-design-tr","tag-new-packaging-tr","tag-packaging-tr","tag-quality-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/posts\/1549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/users\/2049"}],"replies":[{"embeddable":true,"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":0,"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/media\/1545"}],"wp:attachment":[{"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.halaman.com\/tr\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"5Ways_To_Stand_Out\"](\"http:\/\/www.halaman.com\/content\/uploads\/2019\/12\/5Ways_To_Stand_Out.jpg\")
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